Note: This story is featured in the 2026 edition of Dave Campbell's Texas Football's Summer Magazine, which you can order here.

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Spend one day at Windthorst practice, and you’ll realize nobody calls quarterback Brock Belcher by his first name except his grandmother. It’s always “Attaboy, Juice,” or “Nice read, Juicy.” 

Surely that’s because of the juice he brings as a three-time All-State quarterback. Wrong. It’s actually because he used to be a big, sweaty baby. 

“When he was an infant, he didn’t have a deficiency of flesh,” his father, Scott, said. “When I would hold him at night, he would sweat, and he was so rotund. So I just started calling him 'Big Juicy.'” 

The name—first given to Dallas Cowboys lineman Nate Newton by legendary announcer John Madden—makes sense for a football family like the Belchers. Scott is a longtime offensive coordinator. Brock’s older brother, Cy, won a state championship as Windthorst’s quarterback in 2020. 

At any other school, Brock could’ve outgrown—or out-thrown—that nickname. He had 4,341 total yards and 65 touchdowns as a junior. He intercepted more passes on defense (4) than he threw on offense (3). Except Brock plays at Windthorst, where his father is the offensive coordinator and his brother is the QB coach. 

“There are a lot of drawbacks to this business,” Scott said. “But one of the greatest things is that I get to take my kids to work every day. They’ve been with me since they could talk.” 

Most families try not to take football home. The Belchers, on the other hand, have one of the old “W” logos from Trojan Field laid down in their garage. Since Cy is six years older, the brothers used to play knee football to make it “fair.” Some people wonder how Brock was tough enough to start as a freshman. Cy has a good idea where that came from. 

“He was five years old, and I’m building him the Texas Longhorns’ schedule,” Cy said. “He’s playing Alabama, and I’m Derrick Henry.” 

But following in your state championship-winning brother’s footsteps requires mental toughness above all. That toughness was tested when Windthorst head coach Chris Tackett told a then-freshman Brock that he’d start Week 1. 

“Are you nervous?” Tackett asked. 

“Yes, sir,” Brock said. 

“You better be,” Tackett said. 

The touchdown Brock threw on the very first play of the game settled him down—and set the tone of his career. Brock has thrived on the pressure of following Cy. After all, he dreamed of being just like him his entire childhood. For years, his phone’s screensaver was a picture of him and Cy holding the state championship trophy. Now, he wants one of his own. 

“Seeing his picture on the wall at our school every day definitely helps me,” Brock said. “I want to win that state championship. That’s the main goal.” 

But Cy has encouraged Brock to be his own player on the field. He saw from an early age that Brock could do things on a football field that he never could. Cy relied on his mind, making the right read every play to move the chains. In his early years, Brock might break every quarterback rule—wrapping the ball around his back to avoid a sack, scrambling for eight seconds, then throwing across his body—and score in one play. 

“Cy would cut you up with a scalpel,” Tackett said. “Brock uses a sledgehammer.” 

Except in Cy’s first year as the quarterback coach, Brock began to meld the best parts of his older brother’s analytical mind with his SportsCenter Top 10 play instincts. His completion rate jumped by 10 percent. Those numbers make Brock a college football prospect. 

“I’m looking forward to what he does beyond high school,” Scott said. “But the selfish part of me says that this could just go on and on.”