Everything is West Texas. That includes the cover of Dave Campbell's Texas Football.

Dave Campbell’s Texas Football revealed the cover of its 2026 summer edition on Monday — the 67th annual “Bible of Texas Football” — featuring the braintrust of Texas Tech’s remarkable rise to national prominence: head coach Joey McGuire, board of regents chair Cody Campbell, athletic director Kirby Hocutt, general manager James Blanchard and star linebacker Ben Roberts.

Coming off its first outright conference championship since 1955 and its first appearance in the College Football Playoff, the Texas Tech collective appears on the cover set against a neon oil field under the headline “RED RAIDER INC.: Inside The Modern College Football Machine.” It’s McGuire’s second time on the cover of the magazine, after sharing the cover with UTSA coach Jeff Traylor in 2022. It’s Texas Tech’s first solo cover since 2016, when quarterback Patrick Mahomes and Kliff Kingsbury appeared on the front page. And it’s a bit of history for Campbell and Hocutt, becoming the first administrators to ever appear on the magazine’s cover.

The image was shot by Lubbock-based photographer Gabby Hutter, and the cover was conceptualized and designed by Lubbock-based creative agency Jackalope Creative.

“We know the power we wield when deciding the cover of Dave Campbell’s Texas Football,” editor-in-chief Greg Tepper said. “This year, it felt right to spotlight the people behind the most fascinating story in college football. Texas Tech’s rise from mid-tier to national power has challenged assumptions about what’s possible in the modern era, and no program has embraced the changing landscape of college athletics more boldly. This is a story about ambition, innovation and the pursuit of relevance at the highest level of college football, and it felt worthy of capturing on our cover.”

For the 11th straight year, the magazine features a second “gatefold” cover, and it’s historic in many ways. Richmond Randle running back Landen Williams-Callis — Texas high school football’s most electrifying player — graces the secondary cover of the magazine after setting the Lone Star State on fire over the past two seasons. With his 2024 state championship trophy riding shotgun and sunglasses on, Williams-Callis appears under the headline “THE LEGEND BEGINS: Landen Williams-Callis.” He becomes the first solo high school football player to appear on a cover of Dave Campbell’s Texas Football since Midland Lee’s Cedric Benson in 2000.

The cover was conceptualized and shot by Houston-based photographer Harrison Arceneaux, with design help from Lubbock-based creative agency Jackalope Creative.

“The best covers tell the story of a moment in Texas football, and Landen Williams-Callis is this moment,” editor-in-chief Greg Tepper said. “He’s one of those rare players whose highlights travel beyond his own community and capture the imagination of fans across the state. With ‘The Legend Begins,’ we wanted to celebrate not only what he’s already accomplished, but the sense that something even bigger may still be ahead.”

The 400-page, all-color annual magazine covers football in Texas — from high school to recruiting to college to the pros — as only Dave Campbell’s Texas Football can. Inside the magazine, readers will find:

• A behind-closed-doors look at how the Texas Tech football machine operates — from conception to execution to excellence — and how the best is yet to come in Lubbock, written by Texas Football’s Mike Craven
• An illuminating feature on Richmond Randle superstar running back Landen Williams-Callis, and how the most electrifying man in Texas high school football is — for good or ill — emblematic of the modern superstar experience, written by Texas Football’s Carter Yates
• The seventh annual 40 Under 40, spotlighting the best young coaches across the state
• In-depth analysis of all 50 Texas college football teams — from multi-page previews for every FBS program to full breakdowns of FCS, Division II, Division III, NAIA and junior colleges
• New-look conference previews with breakdowns of the SEC, Big 12, ACC, American, Conference USA, plus the return of a Mountain West preview and — yes, really! — the inaugural Pac-12 preview.
• Individual previews for more than 1,500 Texas high school football teams
• The Preseason All-Texas College Team, honoring the top returning college players in the state
• The annual Super Teams and Top 300 rankings, highlighting the best high school recruits in Texas
• The brand-new RISING Ultimate 50, ranking the 50 most valuable prospects in Texas high school football regardless of classification and position.
• The coveted Coverboy honor for each high school classification

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• Two magazines — the 2026 summer edition and the 2026 recruiting edition (coming in December) — mailed directly to you
• A year of access to our new-look streaming platform 2,000 live Texas high school events — including more than 600 live Texas high school football games, and more than 150 live Texas high school football playoff games
• A year's worth of exclusive online content at TexasFootball.com including digital archives of all 67 editions of Texas Football, expanded previews of every Texas high school football team, exclusive podcasts, never-before-seen recruiting analysis, expert insights year-round and more

SUBSCRIBE TODAY TO SECURE YOUR COPY OF THE MAGAZINE

WHEN YOU CAN GET THE MAGAZINE

Subscribers will begin to receive their magazine in mid-June. The magazine should be available on shelves across Texas in late June or early July.

MEDIA REQUESTS

To request interviews with Editor-In-Chief Greg Tepper, please contact greg.tepper@davecampbells.com. To download high-resolution images of the cover, click here.

About Dave Campbell’s Texas Sports

Dave Campbell’s Texas Sports is the definitive voice of high school football and Texas sports culture. As the exclusive trademark licensee of the UIL, we’re a trusted institution for athletes, coaches, and fans across the state. In the year ahead, we will formally transition from Sports In Action to Dave Campbell’s Texas Sports - uniting our coverage of high school and college athletics under one iconic and future-facing brand. We deliver comprehensive, year-round content across print, digital, social and streaming via our annual publication, Dave Campbell’s Texas Football and our platforms - TexasFootball.com and TexanLive.com. While the name is evolving, our mission remains the same: to elevate the teams, athletes, and communities that make Texas sports legendary.