Everything is West Texas. That includes the cover of Dave Campbell's Texas Football.
Dave Campbell’s Texas Football revealed the cover of its 2026 summer edition on Monday — the 67th annual “Bible of Texas Football” — featuring the braintrust of Texas Tech’s remarkable rise to national prominence: head coach Joey McGuire, board of regents chair Cody Campbell, athletic director Kirby Hocutt, general manager James Blanchard and star linebacker Ben Roberts.
Coming off its first outright conference championship since 1955 and its first appearance in the College Football Playoff, the Texas Tech collective appears on the cover set against a neon oil field under the headline “RED RAIDER INC.: Inside The Modern College Football Machine.” It’s McGuire’s second time on the cover of the magazine, after sharing the cover with UTSA coach Jeff Traylor in 2022. It’s Texas Tech’s first solo cover since 2016, when quarterback Patrick Mahomes and Kliff Kingsbury appeared on the front page. And it’s a bit of history for Campbell and Hocutt, becoming the first administrators to ever appear on the magazine’s cover.
The image was shot by Lubbock-based photographer Gabby Hutter, and the cover was conceptualized and designed by Lubbock-based creative agency Jackalope Creative.
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