After nearly 20 years of success, Sam Houston State athletics is making major changes to the program branding. SHSU announced the new design on Thursday.
The new branding features a deeper orange and altered fonts. The primary logo features a similar “SH” with a paw in the middle, but without the blue outline for a sleeker look. The secondary logo is simply an orange bearkat paw with a white background, and vice versa. The mascot logo brings back the historic “Walking Sammy,” but modernized to match.
SME Branding started working on designs for the new logo in 2018. The subsidiary of IMG presented more than 20 concepts, according to a release. They sought input through interviews, tours of campus and experiences at athletic events.
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