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FOR IMMEDIATE RELEASE
June 10, 2025

Victory+ Secures Exclusive Streaming Rights to UIL Football State Championships Through New 5-Year Agreement Brokered by Dave Campbell’s Texas Sports

DALLAS, TX — Victory+ has reached a landmark five-year agreement with the University Interscholastic League (UIL) to become the exclusive streaming home of the UIL Football State Championships. The partnership, brokered by Dave Campbell’s Texas Sports, grants Victory+ exclusive rights to stream all 12 UIL Football State Championship games and up to 20 additional UIL Texas high school football playoff matchups annually beginning with the 2025 season.  Victory+ is available for no charge across major connected TV and streaming devices, including Android, Google TV, iOS, Roku, Amazon Fire TV, and more.

This collaboration represents a major step forward in elevating the visibility and accessibility of Texas high school football, with Victory+ set to provide free and innovative, multi-platform coverage that reaches audiences statewide and beyond.

The change to Victory+ will be the first time all of the Texas High School State Football Championships will be available for free and outside the cable bundle that was the main distribution platform for the Regional Sports Network model who was the carrier for the last 3 decades.

“The UIL is excited to work with Victory+ through this agreement facilitated by Dave Campbell’s Texas Sports,” said Jamey Harrison, UIL Executive Director. “To allow fans to watch these games for free was a big motivator for us.  The availability challenges of the past should be resolved with this new deal.  This collaboration ensures our championship events and playoff games are showcased at the highest level and accessible to fans, families, and schools throughout Texas.”

“Victory+ is proud to be the new streaming home for the UIL State Championships,” said Jason
Walsh, COO, APMC Sports. "High school football is at the heart of communities across Texas, and we're proud to play a role in bringing these unforgettable games and moments to life. Our commitment is to provide a top-tier, completely free viewing experience that honors and celebrates this cherished Texas tradition."

“This partnership represents a shared commitment to telling the incredible stories of Texas high school football,” said Adam Hochfelder, President of Dave Campbell’s Texas Sports. “Working with UIL and Victory+ allows us to honor the tradition of Friday nights in Texas while embracing a dynamic future for how fans connect with the game.”

The agreement solidifies Victory+ as a go-to destination for high school football fans and reinforces Dave Campbell’s Texas Sports' role as a central force in connecting communities, brands, and media around Texas high school athletics.

About the University Interscholastic League (UIL)

The University Interscholastic League (UIL) is the governing body for public school extracurricular academic, athletic, and music contests in Texas. Founded in 1910, the UIL administers and supports educational extracurricular activities that encourage student growth, leadership, and excellence across the state.

About Victory+

Victory+ a groundbreaking FREE end-to-end, direct to consumer, sports streaming service made for fans, by fans. It is the newest streaming service from A Parent Media Co. Inc. and features free regional broadcasts of various sports teams including the Dallas Stars, Anaheim Ducks, Texas Rangers, WHL, WNFC, Overtime, and more. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content. Visit www.victoryplus.com to learn more.

About Dave Campbell’s Texas Sports (formerly Sports In Action)

Dave Campbell’s Texas Sports is the definitive voice of high school football and Texas sports culture. As the exclusive trademark licensee of the UIL, we’re a trusted institution for athletes, coaches, and fans across the state. In the year ahead, we will formally transition from Sports In Action to Dave Campbell’s Texas Sports - uniting our coverage of high school and college athletics under one iconic and future-facing brand. We deliver comprehensive, year-round content across print, digital, social and streaming via our annual publication, Dave Campbell’s Texas Football and our platforms - TexasFootball.com and TexanLive.com. While the name is evolving, our mission remains the same: to elevate the teams, athletes, and communities that make Texas sports legendary.

Media Contacts:

Dave Campbells Texas Sports:

Adam Hochfelder

President

adam.hochfelder@davecampbells.com

UIL:

Julia Zachary

Public Relations

jzachary@uiltexas.org